Can IAC’s Pronto Shopping Search Compete?

IAC, parent of search engine Ask.com, has had a shopping search tool for some time, in the form of Pronto, a downloadable application. Recently, IAC created a web-based version of Pronto, which has some useful features—but it joins a crowded field with hundreds of other players. SEW correspondent Brian Smith takes a look at Pronto and muses about the challenges it faces in today’s SearchDay article, Up Close with IAC’s Pronto Shopping Search.

Related reading

Stock image of a smashed piggy bank with Euros strewn around it and a hammer off to one side.
E-commerce. Shopping cart with cardboard boxes on laptop.
Simple Share Buttons