Daily SearchCast, July 19, 2006: Yahoo Stock Drops On Panama Ad System Delay; Google Finance Gets Conference Call Transcripts; Yahoo Gets House Pricing Data; A Semantic Web Smackdown? & More!

Today’s search podcast covers Yahoo’s stock dropping on delays with its new
ad system; keyword prices dropping; Google Finance getting cool conference call
transcript links; Yahoo makes it easy to learn your house’s worth; a semantic
web smackdown between Google and Sir Tim Berners-Lee? And more!

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Below are links to items discussed:

  • Search
    Engine Watch Server Change

    About a year ago, Incisive Media purchased Search Engine Watch from
    Jupitermedia. Part of the purchase meant that Jupitermedia would continue to
    host Search Engine Watch for a year. With that time up, we’re finally moving.
    This is a heads-up that the change is happening….
  • Yahoo’s
    Stock Falls On Panama Delay & Q2 Earnings Release

    Everyone is blaming the fall in Yahoo’s stock price due to the delayed launch
    of Panama, Yahoo’s new ad system. We have USA Today reporting that “Yahoo said
    net income fell 78% from a year ago.” Bloomberg saying Yahoo “had their
    biggest drop in more than four years.” CNN has a catchy title for their “No
    yodeling for Yahoo investors” article. The Wall Street Journal and Reuters
    explain that Yahoo’s number meet expectations but the delayed launch caused
    concern that Microsoft can catch up with Yahoo in the sponsored search
  • Yahoo
    Delays Launch Of New Ad System, “Panama”

    ClickZ reports that Yahoo’s new ad system, aka Panama, will not be launching
    in the 3rd quarter. They now estimate a delayed launch date of the 4th
    quarter. The new ad system was reported on by Danny back in early May. ClickZ
    has more details on how the delayed launch has affected the company’s

  • Reporting Data Delayed At Microsoft adCenter

    I reported at the Search Engine Roundtable that Microsoft adCenter has been
    having some reporting issues, where data in your adCenter reports are delayed
    as far back as the 14th (almost five full days). Microsoft is aware of the
    issue and will have things working properly as soon as possible….
  • Yahoo
    Revamps Behavioral Targeting Platform

    ClickZ reports on the details of Yahoo’s revised behavioral targeting
    platform, once known as Fusion and Impulse. Fusion and Impulse has been
    renamed to Engagers and Shoppers to better describe what the product does.
    Anna Papadopoulos of ClickZ interviewed Richard Frankel, senior director of
    product marketing at Yahoo about the new upgrade….
  • Keyword
    Prices Continue To Fall: Down 8.6 Percent

    Fathom Online released a keyword price index update that shows keyword prices
    fell again quarter over quarter by 8.6 percent. Prices on average fell from
    $1.39 on March 31 to $1.27 on June 30. Last report also showed keyword prices
    dropping $1.43 at the end of 2005 to $1.39 in the first quarter of 2006, but
    folks blamed seasonality for the price drop. The reason for this drop?
    Marketers are bidding smarter says Matt McMahon, VP Marketing Services at
  • Google
    Finance Adds Suggest Auto Complete & Conference Call Transcripts

    We have been tipped off that Google Finance has added two new features today.
    The first is auto-complete, like Google Suggest. If you go to Google Finance
    and begin typing something, it will offer suggestions tailored to stock
    symbols (pretty useful). Also, if you view a particular stock quote, you may
    notice an additional link added under the “Facts” section where it has “Site
    Links.” The additional link is named “Transcripts” and links to
    SeekingAlpha.com. If you view GOOG and click on the transcript link, it takes
    you to Recent Transcripts for GOOG at SeekingAlpha.com….

    • Google
      Says Goodbye To Affiliates

      At the Search Engine Roundtable I wrote Google AdWords Ridding Themselves of
      Affiliates which documents a case of a long time AdWords advertiser being told
      by his Google representative that he and his kind are no longer wanted in the
      AdWords program. This all goes back to the new quality score for landing
      pages, which tend to weed out affiliate sites. Basically, the “quality” of
      affiliate sites are not high enough anymore to do well in the new quality
      score algorithm. Google is weeding out these affiliates by inflating their
      minimum bid to prices that are not economically sound for…
  • Judge
    Gives AFP Case Against Google More Time

    A US federal judge has declined to dismiss a copyright infringement case filed
    by Agence France Press against Google News. Instead, she’s given both sides
    more time to assemble evidence before ruling on a dismissal motion….
  • What
    Does Google’s Spam Score Mean?

    Earlier this month we reported on Google’s Spam Score Details, but no one knew
    what it meant exactly. Todd Malicoat took a peek into the Google algorithm a
    week ago with his best guesses on what each value represents. I am not going
    to go through all the details, but Todd makes some smart and detailed
    responses for each listed value listed in the spam score. Re-inspired by
  • Zillow
    Partners With Yahoo!

    Zillow, the real estate wunderkind, announced a partnership with Yahoo! in
    which Zillow’s Zestimates (home value estimates) will show up on Yahoo! search
    result pages as a Shortcut. Here’s the result for ‘home values’ on Yahoo!.
    Zillow will also be featured in Yahoo’s real estate section (under the ‘what’s
    my home worth’ link). Read the official press release, Zillow’s blog post, or
    the Yahoo! Search blog post….
  • Google:
    Semantic Web Faces Webmaster Challenges

    For years, Sir Tim Berners-Lee has posed the idea of a semantic web that will
    be smarter through tagging. I’ve always said the flaw with this idea is that
    people make mistakes with tagging. Google’s also said this type of thing
    before, as well — but Google’s director of search Peter Norvig gave fresh
    pushback yesterday when on a panel with Lee. Google exec challenges
    Berners-Lee from News.com has the details, with Norvig explaining that site
    owners often don’t tag information correctly, along with some simply being
    misleading. True enough….

  • Google suit disagrees with inventor of the Web, loses
    , Valleywag

  • 11 Ways
    To Drive Traffic To Your Site

    Rand at SEOMoz writes up an excellent post he named 10 Remarkably Effective
    Strategies for Driving Traffic. He has given us 10, plus one bonus idea for
    driving traffic to your site. I will list them in summery here, but Rand has
    posted the “ingredients”, “process”, “results” and “examples” for each listed
    traffic driving strategy at his post….
  • North
    Korean Missiles & Chinese Helicopter Training Site On Google Earth

    TheRegister spots Chinese black helicopters in a remote Chinese village of
    Huangyangtan. And Boing Boing locates North Korean missile sites including
    Musudan-ri/No-Dong missile test site, Pipa Got naval base and Cho Do naval
    base. More details on the North Korean sites here….

  • How much for a Google Fridge?
  • My Google Dilbert Logo

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