Search Headlines & Links: July 25, 2006

Below, a recap of stories posted today to the Search Engine Watch Blog, along
with other items we’ve spotted but not blogged separately:

From The SEW Blog…

  • Daily
    SearchCast, July 25, 2006: Report Says Google’s Click Fraud Practices
    "Reasonable;" Few Opposed Proposed Google Click Fraud Settlement; Tracking
    Packages Via Search; Getting Real-Time Traffic Info & More!

    Today’s search podcast covers an independent report finding Google’s click
    fraud practices to be "reasonable," few object to Google’s proposed click
    fraud settlement; Google’s "wow" versus Yahoo’s "consistency" in terms of
    product development; tracking packages via search engines; getting live
    traffic reports via maps and more!
  • The
    Abridged Version: Independent Report On Google’s Click Fraud Detection
    Practices

    Last Friday, an independent report on how Google deals with click fraud was
    published as part of the ongoing Lane’s Gifts v. Google class action lawsuit
    over click fraud. To my knowledge, it is the most comprehensive, detailed
    public look into how Google deals with click fraud that’s ever come out. It
    finds that Google’s efforts to combat the issue have been reasonable, though
    there are some eyebrow raising bits on how the author only finds the situation
    was in control by the end of 2005 and how it’s impossible to fully know
    whether some clicks are invalid — and…
  • Detailed
    Look into the Google AdWords Landing Page Algo

    The Google AdWords landing page algo changes this month have resulted in many
    advertisers sitting up and thinking about quality issues beyond their ad copy,
    and looking more closely at their landing pages. I caught up with Google to
    get specifics on how the algo works, including just how they decided what made
    a good landing page versus what didn’t when they created their algo. I also
    have ten best practices for advertisers needing to improve landing page
    quality. The full length SEW subscribers article is here. A shorter (but
    free!) version is here. Want to share your own best…

  • Real-Time Traffic From Google Maps Mobile

    Google Maps has rolled out a new mobile version offering real-time traffic
    information in 30 US cities. The service also offers directions designed for
    those who are walking, in addition to driving….
  • Yahoo
    Invests In Social Search Research

    Reuters reports Yahoo hired Dr. Raghu Ramakrishnan, as vice president and
    Yahoo research fellow. Dr. Ramakrishnan is a well-respect database expert who
    has joined Yahoo to study "links between computer and human-aided Web search."
    Honestly, I am excited what this can potentially mean for social search. Yahoo
    has so many properties that can be tightly integrated with social search;
    Flickr, Del.io.us, Yahoo Mail, Yahoo Video, web search, desktop search, Yahoo
    Groups and so on….

  • Librarians And Google: Tips Of The Trade

    Google attended the ALA Conference in New Orleans and produced a video
    entitled Tips of the Trade together with some additional text only tips from
    librarians and other information professionals. It’s a shame that Google
    limited participation to American librarians, but it was explained to me that
    there would have been technical and legal problems with filming librarians
    from other countries (though that doesn’t explain why they couldn’t have added
    in anecdotes from them; a lovely opportunity to draw together and share global
    experiences). However this is perhaps carping; it’s good to see a search
    engine (other than Ask who…
  • Yahoo &
    Symantec To Offer "New Security Offerings"

    News.com reports that Symantec and Yahoo will be announcing a "new security
    offering" sometime today. News.com says this partnership will "improve online
    security for consumers." But honestly, I have no more details. Is it email
    focused? Web search focused? Is it desktop focused? We don’t know as of yet.
    So stay tuned….

  • SuperPages Buys Inceptor

    As reported in ClickZ today, SuperPages, which is itself up for sale, has
    acquired SEM firm Inceptor for an undisclosed amount. Verizon has been the
    most forward thinking and acting of the yellow pages publishers when it comes
    to offering performance-based products and leveraging search. This acquisition
    gives SuperPages more range in what it can offer and how the company can
    implement it — and brings that cost in house. For more on this deal see my
    blog post….
  • Daily
    SearchCast, July 21, 2006: Google’s Great Second Quarter Results; MSN Revenue
    Down; RSS Feeds For Ask Smart Answers And Google Base Results & More!

    Friday’s search podcast covers Google’s great second quarter results; MSN’s
    revenues decline; Windows Live Local deserving a second look; RSS feeds for
    Ask Smart Answers and Google Base results and more!

Headlines & News From Elsewhere

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