Below, a recap of stories posted today to the Search Engine Watch Blog, along
with other items we’ve spotted but not blogged separately:
From The SEW Blog…
SearchCast, July 26, 2006: Google Use Of Landing Pages For Ad Rank Raises
Issues; Google Now Reporting Invalid Clicks? Google Parachute (Beta) & More!
Today’s search podcast covers issues with Google making more use of landing
pages to rank ads; Google now reporting invalid clicks to advertisers; online
ad spend expected to continue rising; bailing out of the Google Jet and more!
Search + Social Bookmarking = Diigo
Social bookmarking and search services have been exploding in popularity
recently, but I’ve yet to find one that combined ease of use and flexibility
in just the right way. I’ve been playing around with a new "social annotation"
service called Diigo that launched this week, and have been favorably
impressed. It’s simple, easy to use, but offers a lot of power, especially
when it comes to searching—both the web as well as content that you’ve decided
to save. More on the new service in today’s SearchDay article, Diigo Offers
"Social Annotation" Tool….
- New US
Child Protection Law Might Make Webmasters Second Guess What They Write
Via Threadwatch, Congress spanks naughty sex sites from News.com covers how
the US is likely to gain a new law making it illegal to send people to porn by
using misleading text….
Safety Instructions For The Google Jet
InsideGoogle spotted a funny write up from the Seattle Times called Google
founders eager to take users for a ride. I’ll quote the piece InsideGoogle
quoted: I’m now required by the Federal Aviation Administration to give the
following safety instructions, because our aircraft is in beta and always will
Toolbar Look-Alike Installing Malicious Programs
Search Engine Journal reports on a SurfControl release that fake Google
Toolbars are being downloaded unknowingly and causing those computers to be
contaminated with malicious programs. The programs then use the computers to
send out mass-email spam and/or for "internet attacks." So be careful where
you download your toolbars….
Ad Spend 9% Of All Ad Spend By 2011
ClickZ reports on a JupiterResearch report that online advertising spend is
projected to snag up nine percent of the total advertising pie by 2011. They
estimate that $25.9 billion in revenues will be spent on online ads by 2011,
"rising at a compound annual growth rate (CAGR) of 11 percent over the next
five years." For search marketers, 43 percent of the online ad spend will be
search-based ads, accounting for $11.1 billion by 2011….
AdWords Now Reporting Invalid Click Rates
Google is now offering AdWords advertisers the ability to see how many invalid
clicks that Google catches before they are billed. "Estimating invalid clicks"
from the Official Google Blog has more about this good move, which should help
to better educate advertisers….
Redesigns Local CityGuides
Thanks to Gary Price for pointing out that AOL has launched a beta redesign of
its popular CityGuides. Here’s the current version of the site for New York
and here’s the new beta version of the same city site. Of the more than 300
CityGuides AOL offers, the top 25 are part of the new beta. Among the upgrades
and improvements are a visually richer interface, more imagery, more
dynamically generated content and more community features. Gary also points
out that AOL’s Moviefone and CityGuides have also been added to the AOL mobile
Headlines & News From Elsewhere
Google News: What Responsibility?, Searchblog
Google Domain Names: Recently Registered and/or Transferred, ResourceShelf
Cracking the social network code, MarketWatch
- The EBay
Ad Search Game, Google Blogoscoped
Power outlets in airports wiki, Boing Boing
Google-like process for mammogram images speeds up computer’s second opinions,
Yahoo! Adds "Save To My Web" Feature to Yahoo! Directory, Search Engine
US citizens avoid tailbacks with new Google traffic tracker, The Register
Field Notes From The GooglePlex, GigaOm
Yahoo to Rank Feeds with Yrank?, Micro Persuasion
ToolUrl Spouts Invaluable Blog Data for PR Pros, Micro Persuasion
- Fake Google Toolbar
Spreading Viruses, Search Engine Journal
- Updated Yahoo!
Search SDK Available, Yahoo Search Blog
Timberlake on Yahoo!, Yahoo Launch
Search & ad:Tech Chicago, iMedia Connection
Bratton Makes Way for New Chair at ad:tech, ClickZ
- Shawn Hogan of Digital
Point Battles the MPAA, Threadwatch
Why Google’s Still Gaga for AMD. SEO BlackHat
Google Boeing, InsideGoogle