Google Click Fraud Settlement Approved

Just got word from Google that the settlement in the
class action lawsuit
over click fraud has been approved. I’m dashing out, so this is just a short
post to give you a heads-up. So far, I haven’t seen any news stories on it.
Settlement is
(PDF file), the $30 million in attorney fees is approved, apparently around 500
companies choosing to opt-out. I’ll postscript more tomorrow or do a fresh post
when stories appear. Google statement:

We’re pleased Judge Griffin has affirmed the settlement as appropriate and
fair to advertisers. We look forward to continuing to manage invalid clicks
effectively and provide our advertisers with an outstanding return on their
investment. –Nicole Wong, Associate General Counsel, Google

Postscript: Short AP story here, MarketWatch here, Official Google Blog post here.

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