Google rides the
radio waves, from News.com looks at how Google AdSense for radio is now
being tested in Detroit, before a planned rollout of the program to all Google
Technically, Google’s been running radio ads ever since it acquired
in January. It’s not like dMarc stopped doing what it was already doing when
Google bought it. The real change is that Google is integrating the ability for
any existing advertiser to make radio ad purchases on a bid basis.
For more on Google’s radio plans, see
& "AdSense Audio" For Radio Ads and
Google To Begin Selling Radio Ads Through AdWords Soon.