Google Testing Radio Ad Sales In Detroit

Google rides the
radio waves
, from looks at how Google AdSense for radio is now
being tested in Detroit, before a planned rollout of the program to all Google

Technically, Google’s been running radio ads ever since it acquired
dMarc Broadcasting
in January. It’s not like dMarc stopped doing what it was already doing when
Google bought it. The real change is that Google is integrating the ability for
any existing advertiser to make radio ad purchases on a bid basis.

For more on Google’s radio plans, see
Googleplex Irvine
& "AdSense Audio" For Radio Ads
Google To Begin Selling Radio Ads Through AdWords Soon

Related reading

A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
facebook at work
The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
Simple Share Buttons