Industry Groups, Search Engines To Develop Click Fraud Guidelines

Google, Yahoo and
others team up against click fraud
from News.com covers The Interactive
Advertising Bureau and the Media Rating Council partnering with Ask, Google,
Microsoft, Yahoo and others to form the @Click Measurement Working Group.@ Says
News.com:

The group’s mission is to establish guidelines for what constitutes valid
clicks and invalid clicks on ads. Guidelines can help the industry measure how
prevalent click fraud really is. Third-parties who sell click-fraud combating
services to advertisers claim that click fraud rates are as high as 30
percent. Google and Yahoo counter that click fraud rates are minimal.

Postscript: Google has a short comment here

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