Search Headlines & Links: August 10, 2006

Below, a recap of stories posted today to the Search Engine Watch Blog, along
with other items we’ve spotted but not blogged separately:

From The SEW Blog…

  • Custom Map Icons Added For Google Local Business Ads
    The Google Blog announced a new feature for Google Local business ads, named “custom map icons.” Basically, for the pinpoints found in Google Local/Maps, you can customize that pinpoint with a favicon like image. You can see an example of this implemented and more details on how it works at the Google Blog….
  • Search Engine Strategies San Jose 2006 – Day Four
    The show is now over, and we at the Search Engine Roundtable does have a few sessions covered for you. But, if have to see one session, it shows you a sign of Danny you thought you would never see. The session is named Organic Listings Forum, which I really didn’t cover much of, but I did snap some pictures of Danny that may make you chuckle. The rest of the coverage includes:…
  • Daily SearchCast, August 9, 2006: Special Edition, A Conversation With Google CEO Eric Schmidt
    Today’s search podcast covers Search Engine Watch editor-in-chief Danny Sullivan talking with Google CEO Eric Schmidt live before an audience at Search Engine Strategies San Jose 2006 on topics ranging from search privacy to Google’s expansion into all aspects of daily life. Tune-in by listening to this MP3 file, via our Odeo channel or through iTunes via this link (or use alternative iTunes instructions explained here) or though our Yahoo Podcasts channel….
  • Newspapers Getting Into Local Search Game
    MediaNews Group, which bought the San Jose Mercury News from McClatchy, becomes the third newspaper group to employ a “guaranteed clicks” geotargeted search program for the local business market. Powered by WebVisible, which McClatchy is also using, the product is the essentially the same as what the yellow pages publishers have been selling for the past year or so. These “guaranteed clicks” products offer a simplified version of SEM for the local market. Campaign set up and fulfillment is managed by the third party vendor (WebVisilble in this case). The chief value of these products is that they’re simple to…
  • Which Queries On Yahoo Search Get Redirected To Site Explorer?
    The Yahoo Search Blog defines which queries will be redirected from Yahoo Search to Yahoo Site Explorer. Remember on July 11th when we reported that Yahoo Tests Redirecting Some Searches To Site Explorer? So which queries exactly do this? Queries in the format of or link: or but not or ysearchblog or webmasters (looking for ysearchblog posts mentioning webmasters) or link: Danny Sullivan (looking for links to the article mentioning Danny Sullivan) or or (looking for links to ysearchblog from within More details at the Yahoo Search Blog….
  • The Good & Bad Of Working At Yahoo
    Jeremy Zawodny, famed Yahoo blogger, wrote an article that was syndicated at WebProNews named Thoughts About Working At Yahoo. It goes over an other Yahoo’s employees thoughts on working at Yahoo after one year of employment there. I thought some of you may find it interesting….
  • Google’s Costs To Increase With Data Center Needs & Increased Employee Compensation
    CNN Money reports that due to increased costs of data center and the demand for higher employee compensation, Google’s costs will rise. The 10-Q report, Google commented, “Our cost of revenues will increase in 2006 primarily as a result of anticipated increases in traffic acquisition and data center costs, although traffic acquisition costs may fluctuate as a percentage of advertising revenues,” and “our cash-based compensation per employee will likely increase.” More details at CNN Money….
  • Google Pays AOL $400M In Ad Deal
    Bloomberg reports that Google will be paying AOL up to $400 million in an ad deal. The report says “Google will make as much as $100 million in co-marketing payments and give AOL up to $300 million in advertising credits over the life of the agreement.” More details at….
  • Google Video Replaces Froogle & Expandable More Link Added To Google Home Page
    Philipp Lenssen spotted that on, they have removed Froogle, added Video and added a “more” link that opens up some more options, including “books,” “froogle,” “groups,” and “even more.” We have seen the expandable more link tested in the past, looks like it has made it to the front page….

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