Search Headlines & Links: August 21, 2006

Below, a recap of stories posted today to the Search
Engine Watch Blog, along with other items we’ve spotted but not blogged
separately:

From The SEW Blog…

  • AOL
    Fires CTO & Two Employees After Search Records Slip Up

    The Wall Street Journal just reported that AOL has fired the Chief Technology
    Officer, Maureen Govern, and two other employees after releasing search
    records last week. The article named "AOL Fires Technology Chief After
    Web-Search Data Scandal" discloses that Maureen Govern, the CTO along with the
    researcher who released the data and the manager overseeing the research have
    been all fired. I am kind of surprised that AOL hit someone so high to the
    top, but it does make a statement, a statement AOL must make….

  • ClickTracks Acquired By J.L. Halsey

    The ClickTracks web analytics service has big news today, that it has been
    acquired by marketing technology firm J.L. Halsey. J.L. Halsey also owns
    marketing tools such as Lyris, EmailLabs and Hot Banana. Congrats to John and
    all the crew over at ClickTracks! More information from the press release
    here….
  • comScore
    Figures Show First Google Decline For Nearly A Year, But What To Believe?

    The latest search engine share figures from comScore are now out, and Google’s
    nearly year-long continued rises have came to a halt in July 2006, according
    to comScore. But how much can you trust any of the figures that ratings
    services provide? In this post, I look at the latest comScore stats and begin
    a series about how to critically evaluate search share ratings….

  • Subdomains Trademark Violations?

    ClickZ has a write up named Can Subdomains Violate a Trademark? In there
    report, they show how the Jews for Jesus sued the people running
    jewsforjesus.blogspot.com. The case was ultimately settled out of court and no
    ruling has been made. But this raises interesting questions. What if we here
    at Search Engine Watch decided to categorize all Google related topics under
    the subdomain google.blog.searchenginewatch.com. Is that a trademark
    violation? I can see how a public hosted domain, like blogspot.com subdomains,
    might be viewed as more of an infringement of trademark then would be a
    subdomain hosted on searchenginewatch.com – but…
  • Google
    Base Adds Click & Impression Metrics For Merchants

    The Google Base Blog announced that Google Base has been tracking clicks and
    impressions since early June. They are now displaying that data to merchants,
    so that they can see the number of times their Google Base items are viewed
    (impressions), clicked on and the pageviews of that item. An impression occurs
    each time a Froogle or Google Base result is displayed for that item, a click
    is tracked each time someone clicks on that listed item and a pageview occurs
    each time someone views the items page. The data is mostly just updated daily,
    but you can use it…
  • Farecast
    Adds Cities To Flight Fare Prediction Tool

    GigaOM writes that Farecast, a travel search engine that uses statistical
    modeling to predict if the prices of tickets will increase or decrease over
    time, has added cities, to include 55 U.S. cities. Wired News takes the
    "matter of fact" approach to their coverage of Farecast, describing "turns out
    13D paid only $300 for her flight, while 14E shelled out nearly $1,000 for
    his."…
  • My Q&A
    With Eric Schmidt In Video & Transcribed

    Via Google Blogoscoped, news that Google’s now posted a video of my Q&A two
    weeks ago with Google CEO Eric Schmidt that covered a wide range of topics.
    I’ve embedded it below, if you don’t want to click through to Google Video. No
    time to watch? Don’t worry, they’ve also posted a written transcript. There
    was also a Q&A with press after the conversation, and you’ll find a transcript
    of that here. Can’t watch but wish you could listen? You’ll find a podcast of
    the conversation here. That page also has a round-up of press and blogger
    coverage of the…
  • Aug. 21,
    2006 Search News Forecast: Cloudy!

    Techmeme remains quiet, but I see stormclouds after scanning my over 100 feeds
    in RSS Bandit. Expect search news to close in and cloud those sunny skies of
    last week. The comScore declaration of Yahoo finally gaining share after
    months of saying they were down will buzz a ton of clouds across the sky. I’ll
    be doing more on that later today on the blog. Google as the new evil
    Microsoft that stomps on small companies is old news, but the "Kiko Affair"
    where a small calendaring start up pulls out has people like Paul Graham
    bringing the idea…

Headlines & News From Elsewhere

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