IndustryDon’t Get Caught With Your Contracts Down

Don't Get Caught With Your Contracts Down

Even if you’ve got great search marketing chops, you need to cover your bases with clients with both pricing and contracts. In today’s SearchDay article, Pricing Models for the Small SEM Shop, guest writer Christine Churchill has coverage of a recent SES conference where a number of experienced pros shared tips and insights on the mechanics of running a successful search marketing shop.

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