A sure sign that search marketing is maturing is the emergence of high-level executives responsible for the search marketing function in larger organizations. Who are these people? What do they do, and how do they jostle successfully in their jobs? A recent panel at SES San Jose explored these and other issues with several vice presidents of search, and guest writer Sara Holoubek covered the session for today’s SearchDay article, Your Search, Your Way.
February 6, 2016