Google: Expanding One Start-Up At A Time

The Washington Post has an interesting article looking at Google’s acquisition strategy, in Google Goes to Market. The article shows how Google has spent a lot less than its competitors. In fact, it appears Google’s goals behind their acquisitions differ greatly from Yahoo and eBay. The article describes that Google tends to buy companies that are early in the stages of development, and then when they acquire them, Google “has done little to highlight them.” It is rare for Google to tell the public why they bought a certain company. It is also not like Google wants to buy software, they tend to want to by the brains behind the software and then build it internally.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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