Since 2004, a search on Google and Yahoo for “miserable failure” has almost
always ranked the the official George W. Bush biography tops. Link bombing, as
I’ve covered
here, caused it to happen. But yesterday, folks at Threadwatch
spotted that it has changed.
What happened? The White House moved the bio to a new page, which has caused
the old page to disappear for that search temporarily. Now, at least for me, the
bio is ranking tops again at a new location. The change is something a future
president probably won’t like.
The old page lived here:
You can see a copy of it via these
listings at the Internet Archive. It was up since at least September 2001.
The new page lives here:
The old page uses a meta refresh command to send both humans and search
engine spiders from the old to the new page. A fast meta refresh, to my
knowledge, is treated by at least Google as a 301 permanent redirect.
Over at Yahoo, the old address is still ranking tops. At Google, yesterday
the bio was completely gone. Today, at least for me, the bio is back up but at
this new address, like this:
Why the change? My money is on the Bush Administration finally getting
someone smart about search engines in to “solve” the miserable failure problem.
The new page is a common page that potentially may be used by all US
Presidents, rather than one specifically about George W. Bush. All those links
making the old page come up will now make the overall page for ALL US Presidents
rank well for that term.
Interestingly, this “overall” page seems to have existed nearly as long as
the dedicated page to Bush,
according to the Internet Archive. In January 2001, it
hosted his bio.
By September 13, 2001, it became an overview page, with his bio moved to
that dedicated URL above.
Eventually, Bush will leave office, and so a dedicated page to him will
return. This will likely be something like this:
http://www.whitehouse.gov/history/presidents/gb43.html
That follows the naming convention of pages for other US Presidents, as
you’ll find here. It
also begs the question of why it wasn’t created, if the Bush Administration
suddenly felt the White House pages about US presidents needed a shake up.
Interestingly again, if you visit that page, you’ll see that Bush still has a
dedicated page listed here:
Since that’s actually his bio, the old bio more appropriately should point to
that location.
Political games aside, Bush should have a unique page dedicated to himself,
rather than making use of a generic page any US President might later encounter.
The reason is simple. There are actually plenty of educators and other with no
political gripe against Bush that might need to link to his bio or already have
done so. This change fails to defuse the link bomb but certainly messes up many
pages pointing at his bio with good intentions in the years to come.
For past coverage from us on this issue, see:
- Google’s
(and Inktomi’s) Miserable Failure, January 2004 - Bush
“Miserable Failure” Bio Turns Link-Only On Google, May 2005 - Variation
on a Theme: A New George Bush Linkbomb?, June 2005
Googlebombing Now A “Prank” And Not Web’s Opinion, Says Google, Sept. 2005- Failure
Most Popular Term Sending Traffic From Google To US White House, Nov. 2005
Related reading
14 essential WordPress plugins to improve SEO
SEO is often a long and convoluted process which takes time, dedication and expertise. Therefore, anything that can simplify or speed up aspects of a campaign are welcome additions. If your website is hosted on a WordPress CMS, then you are fortunate enough to have access to a plethora of handy plugins. Here are the 14 plugins we think are must-haves for SEO.
ICO marketing in 2018: from SEO to PPC
In an increasingly competitive and regulated world, how to market an ICO will be the difference between success and failure.
The state of HTTPS in 2018: Why should you migrate?
People rarely take SEO recommendations seriously, especially when there are no direct repercussions of not following them. So, when in 2014 Google recommended that all websites should migrate to HTTPS, few website owners took it as a direct instruction. Fast-forward to 2018, however, and things are looking very different. So what is the state of HTTPS in 2018, and why should you migrate?
An SEO’s survival guide to Single Page Applications (SPAs)
If you haven’t heard of Single Page Applications (SPA for short), or if you have been resistant to learning about these JavaScript methods for creating websites, the time for hiding your head in the sand is over.
