Mining for SEO Gold in Search Engine Patents

The major search engines are all frequent filers of patent applications. While most of these documents make for fascinating reading, do they offer any useful clues for optimizing web pages that might give search marketers an edge? Maybe, maybe not, said a panel at a recent Search Engine Strategies conference. Shari Thurow was there and has more on the session in today’s SearchDay article, Do Patents Point to SEO Gold?.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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