Search Headlines & Links: September 22, 2006

Below, a recap of stories posted today to the Search
Engine Watch Blog, along with other items we’ve spotted but not blogged
separately:

From The SEW Blog…

  • Google
    Loses Appeal On Posting Belgian Ruling

    Google loses appeal on posting court ruling from Reuters covers Google losing
    an appeal that it should not be required to post the ruling of a Belgian court
    over a copyright infringement lawsuit on its Belgian web search and news
    sites. It now will be fined 500,000 euros per day for each day it fails to
    comply. Google has a further appeal on the entire case, including posting the
    ruling, that will be heard in November. My past article Google’s Belgium
    Fight: Show Me The Money, Not The Opt-Out, Say Publishers has more about that
    and the entire case….

  • Publisher Groups To Test New Search Engine Rights Management System

    Several mostly print publisher groups say they are to test a new "Automated
    Content Access Protocol" that they feel will head off conflicts with search
    engines. A release with more information is below….
  • Google &
    Saturn Team Up On Video Ads, Google Earth Promotion

    Marketing on Google: It’s Not Just Text Anymore from the New York Times covers
    how Google is partnering with a traditional ad company to do an integrated
    campaign for General Motors, one that begins today to promote the Saturn brand
    in Google Earth, video ads through Google AdSense For Content and other
    unnamed Google products (fair to say, those old school text ads will be part
    of it)….

  • BusinessWeek’s Good Look At Click Fraud

    Via Micropersuasion, Click Fraud is a BusinessWeek cover story on, well, click
    fraud. What’s new from stories we’ve already read and read and read about
    click fraud before? Lots, ranging from a new advertiser pressure group, to an
    industry estimate that click fraud is 10 to 15 percent, along with a couple
    outing themselves as fraudsters. It’s well worth a read. Here are some
    highlights: BusinessWeek talks about its investigation coming up with "paid to
    read" rings, spread out in a way to presumably avoid detection. We get a named
    Minnesota couple talking about how they "dabbled" in click…
  • Google
    On How To Let Googlebot In, Keep Bad Bots Out

    One of the things that came out of our Bot Obedience Course at SES San Jose
    last month was a wish that search engines somehow made it possible for site
    owners to know they were sending "trusted" or "certified" spiders. Now
    Google’s suggested one way this can be done….

  • Webmasters Complaining About Google? Get A Job Helping Them Know!

    A new job opening from Google, Webmaster Trends Analyst. It’s all about
    helping Google monitor what webmasters are upset or concerned about at forums,
    conferences and other venues. From the job description: Responsibilities:
    Monitor webmaster issues (in various online forums, conferences, internal
    questions, etc.). Analyze data for trends. Formulate recommendations. Route
    issues using appropriate escalation paths. Investigate specific issues, as
    needed. Sounds like a perfect job for Barry Schwartz! Of course, if I lose yet
    another news editor to a search engine, oh vey!…

Headlines & News From Elsewhere

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