Exploiting the Differences in Search Ad Programs

The major search engines pay-per-click programs all have similarities, but also have their own unique features and nuances. Crafting your campaigns to take maximum advantage of each program requires understanding the subtle differences in each program. At a recent SES conference, a panel explored the different programs and offered suggestions based on experience using them. Read on for more on these differences in today’s SearchDay article, Compare & Contrast: Search Ad Program Strategies.

Related reading

marketing-cloud-1-360x270
A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
facebook at work
The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
Simple Share Buttons