Just a quick note that Google’s posted on its official blog about the Google
Belgian news issue that I’ve been covering, while William Slawski has a nice
translation in the works on the ruling itself.
About the Google News case in
Belgium from the Official Google Blog doesn’t really provide much new
information that you haven’t already gotten in reports from me and others. What
should it provide? How about answers to:
- Exactly how did Google fail to react to the legal action before it went to
trial? Information was sent to Google’s headquarters in Belgium. If it had
been acted upon, Google might have won in the first round of the case by
actually presenting a defense, rather than being absent. - Why did Google initially refuse to post the ruling on the Google web sites
in Belgium after last Friday’s decision, then change its mind?
The post does stress that there are ways for publishers to easily stay out of
Google. Those ways don’t appear to have been presented to the court itself.
Writes William Slawski in Belgian
Copyright Ruling Against Google News:
I’m surprised by the lack of mentions of the use of a noarchive meta tag or
noindex meta tags or by the use of robots.txt to disallow Google from indexing
or archiving the pages of the newpapers in question.While the Court does note that the onus of keeping copyright from being
infringed falls upon the owner of the technology used to take text from the
newspapers in question, this seems like an omission worth noting.Regardless of how the Court may have felt about those options, I think that
they should have been addressed in some manner. The failure to do so makes it
appear that they either weren’t provided information about those by their
expert, or didn’t understand them, or may not have addressed those issues on
purpose.A simple noarchive tag would have kept information on those pages from
being cached by Google. A noindex tag or disallow directive should have kept
their pages from being indexed at all by Google. Were they using these and
Google ignored them? I suspect that they weren’t.
After some more analysis, including an important argument over whether Google
is a portal competing with newspapers or a search engine (answer, in my view,
probably both depending on whether you keyword search Google News or read by
browsing), he provides a long and what seems fairly complete English translation
of the French-language
ruling.
For more background on the case, see my prior posts:
- Google’s
Belgium Fight: Show Me The Money, Not The Opt-Out, Say Publishers:
Explains when the ruling happened, how Google reacted to remove the
publications more than they were probably expected and why if the fight were
really about copyright, the entire court case could have been avoided through
the use of a simple robots.txt file. - Google
Loses Appeal On Posting Belgian Ruling: Covers Google losing the judgment
on Friday about posting the text on its web site. - Publisher
Groups To Test New Search Engine Rights Management System (Updated):
Covers a new system that publishers have proposed that some suggest would have
avoided the Belgian case — except that as my previous story explains,
existing systems would have stopped that well enough. - Google
Changes Mind, Posts Belgian Ruling: Covers Google posting the ruling, plus
how dropping cached pages likely would help Google’s case going forward.
Related reading
Five easy tips to improve the creative assets for your next campaign
Wrike’s Creative Survey Report uncovers some hard truths about creative and marketing teams, including which teams are most difficult to deal with on a day-to-day basis and other challenges creative managers and individual contributors face today.
Key takeaways from Google’s latest algorithm update
We're looking at Google's latest algorithm update.
The evolution of search: succeeding in today’s digital ecosystem – part 1
During the last decade, technology has shaped our world dramatically. Marketers had to find new ways to connect with their audience while search engines have also reached a turning point.
Search trends 2018: what can marketers learn?
Jason Tabeling has spent 9 years monitoring 50 search terms across five verticals to monitor to see how many times the same brand appears in paid and organic listings. Here's what he found.
