Cost-Per-Keyword Increases Slightly In Q2

MediaPost reports that keyword prices for the second quarter have pretty much remained flat from the previous quarter. The DoubleClick’s Performics study showed a slight increase in the “cost-per-keyword” of 14 cents or about 0.5 percent. The number of clicks grew 32-percent year-over-year, with “active keywords” growing almost 50-percent.

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