Search Headlines & Links: October 3, 2006

Below, a recap of stories posted today to the Search
Engine Watch Blog, along with other items we’ve spotted but not blogged

From The SEW Blog…

  • vFlyer
    Seeks To Overcome Classifieds Fragmentation For Sellers

    From a marketer’s point of view, one of the undesirable characteristics of the
    Internet in general and the local Internet in particular is audience
    fragmentation. Like other segments in local, classifieds are growing —
    dramatically according to comScore (99% year over year). The firm also shows
    37.4 million users in July to 10 high-traffic “classifieds” sites. But, in
    reality, there are many millions more users going to sites not part of
    comScore’s segmentation that fall within the top three traditional newspaper
    “classifieds” categories — Jobs, Cars, Real Estate….
    Sponsored Listings 2.0 Launched launched a version 2.0 of their sponsored listings program yesterday.
    The new features include a daily budgeting solution, a variable refill account
    self-service feature, an hourly billable data report, bulk upload enhancements
    and dashboard reports. More details at the official press release and over at
  • Google
    Base Store Connector

    Have an eBay store? How about a Yahoo store or an Amazon store? If yes, and
    you want into Google Base, you can now get into it easily get your products
    into Google Base from those three sources. Google released Google Base Store
    Connector, a tool that allows you to export your products from eBay, Yahoo or
    Amazon and bulk upload them to Google Base. The listings will then show your
    products and link them over to your eBay listings, or Yahoo Store or Amazon
    Store. Some more details at Google Operating System blog….
  • How To
    Game Digg & Why You Shouldn’t

    Peter Da Vanzo shows how you can pay someone to Digg your content for a fee.
    SEO Blackhat reveals a guaranteed way to get your content on the front page of
    Digg. But after-all, is it worth gaming the Digg system or any social
    networking type of site’s system to get that exposure? Rand explores the pros
    and cons of gaming Digg – it may not all be positive….
  • A Look
    At Google’s Copyright Battles has another great article named Copyright tussles for Google. It
    reviews some of Google’s copyright cases and how Google is trying hard to win
    some of those cases for their current and future projects. From the Google
    Cache, to Google Images, to web search, book search and other indexing
    projects – Google needs to keep redefining the law to continue to build out
    their search engine. But you have to agree with the highlighted quote, “One of
    the challenges is, ‘This is Google. What would the world be without Google?’
    We don’t want the world without Google. We want…
  • Mobile
    Phone Search: The Problem & Solutions

    An excellent article highlights some of the major problems with
    mobile search and explores some of the solutions and opportunities available
    to vendors and users. The problem is that “only 18 percent of wireless users
    in the U.S. have even tried surfing mobile Internet,” estimates by the Yankee
    Group. Google, Yahoo, InfoSpace, JumpTap and Medio see this as an opportunity
    and continue to develop tools and technologies to bring more of the mobile
    population onto the mobile web via mobile search….
  • Get 20
    Years For Meta Tag Abuse

    Via Google Blogoscoped, Meta tag abusers face 20 years in prison from The
    Register covers how a new law in the US might land some people using meta tags
    in trouble, if they are trying to mislead children. Specifically, the law says
    “whoever knowingly embeds words or digital images into the source code of a
    website with the intent to deceive a minor into viewing material harmful to
    minors on the internet shall be fined under this title and imprisoned for not
    more than 20 years.” Meta tag controls were added to the Stop Adults
    Facilitating the Exploitation of Youth…

  • Cost-Per-Keyword Increases Slightly In Q2

    MediaPost reports that keyword prices for the second quarter have pretty much
    remained flat from the previous quarter. The DoubleClick’s Performics study
    showed a slight increase in the “cost-per-keyword” of 14 cents or about 0.5
    percent. The number of clicks grew 32-percent year-over-year, with “active
    keywords” growing almost 50-percent….
  • Google’s
    Matt Cutts Answers Questions On PageRank

    Ever since Google has become popular, SEOs and webmasters have been trying to
    uncover the hidden secrets of Google’s PageRank. Last night, Matt Cutts of
    Google answered some questions in his more info on PageRank blog post. What
    should you take away from the questions and answers? Matt said, “you won’t see
    any search engine result page (SERP) changes as a result of this PageRank
    export.” In short, Google takes their “internal PageRanks, put them on a 0-10
    scale, and export them so that they’re visible to Google Toolbar users.” By
    the time those numbers are pushed to the Google…
  • How Rebranded and Increased Traffic took a big risk when it retired its iconic butler mascot and rebranded
    its site with a new look, features and tools. Before the change, the company
    did extensive research and testing with users to make sure that the transition
    went smoothly, and the work paid off with an increase in traffic. In today’s
    SearchDay article, Rebranding, guest writer Rae Hoffman interviews’s Senior User Experience Analyst Michael Ferguson for the inside story
    on how the company successfully re-engineered its web site….
  • Google’s
    New SearchMash Test Site

    Google’s gained a new unbranded site called SearchMash where it plans to test
    user interface ideas without Google’s brand somehow skewing the tests. Below,
    more about the site and comments from Google about it….

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