Blinkx signs Microsoft pact from Reuters covers how video search company
Blinkx is expected to announce today a
partnership with Microsoft to power Microsoft’s video search needs, such as at
Windows Live Search Videos.
Interestingly, Blinkx is to get a licensing fee rather than a cut of
revenues. Licensing fees for search results largely died out around 2001.
Microsoft Live’s video search is currently powered by AOL Truveo technology
(compare a search for cars on
Live Video to AOL’s Truveo-powered
SearchVideo and you’ll see the results are the same). Microsoft
month it was planning to develop its own video search tech.