Microsoft Partners With Blinkx On Video Search

Blinkx signs Microsoft pact
from Reuters covers how video search company
Blinkx is expected to announce today a
partnership with Microsoft to power Microsoft’s video search needs, such as at
Windows Live Search Videos.

Interestingly, Blinkx is to get a licensing fee rather than a cut of
revenues. Licensing fees for search results largely died out around 2001.

Microsoft Live’s video search is currently powered by AOL Truveo technology
(compare a search for cars on
Live Video
to AOL’s Truveo-powered

and you’ll see the results are the same). Microsoft
said last
it was planning to develop its own video search tech.

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