Search Headlines & Links: October 17, 2006

Below, a recap of stories posted today to the Search
Engine Watch Blog, along with other items we’ve spotted but not blogged
separately:

From The SEW Blog…

  • Yahoo
    Acquires AdInterax Rich Media Advertising Company

    Yahoo announced that they have purchased AdInterax, a company that specializes
    in management of video and animated online ads. AdInterax built tools to float
    animations, dynamically expandable banners and streaming video ads. Also,
    Yahoo bought Rich Media today, an online advertising company. Yahoo said that
    acquisition will "offer advertisers the ability to bid on Yahoo’s non-premium
    inventory through an open and transparent marketplace."…
  • Google
    Mobile Ads Found In U.S.

    Gary Price spotted Google testing mobile ads on Google Mobile search on his
    Treo. We know Google has been testing mobile ads in the U.S., U.K. and in
    Germany but this is the first case I have seen of anyone noticing these ads on
    their mobile devices, outside of a Google employee. Gary has posted screen
    captures at Flickr showing how Google places the ads in Google Mobile web
    search….

  • Citysearch Adds SMS-Based Local Search For Mobile Phones

    Citysearch formally launched its text-based mobile local search service today:
    CS411 (27411). There’s also a send-to-phone feature (see, e.g., "Hotels,
    Burbank CA")….
  • Windows
    Live Search Adds linkfromdomain Command

    Windows Live Search has added a new linkfromdomain command designed to show
    you all the sites that a particular domain links to. For example, want to see
    all the sites we link to off the Search Engine Watch Blog? Do this:…
  • Daily
    Kos Says No Thanks To Google News Inclusion

    Via News.com, news of a news site that wants out of Google News not over a
    copyright dispute but simply because they don’t like it. The site is Daily
    Kos, which explains: I voluntarily asked for Daily Kos to be removed from
    Google News since it was returning results from this site that quite frankly
    weren’t up to the sort of standards I expect out of a service offering up
    credible news. Obviously, I was alone in trying to preserve the integrity of
    the service. Not even Google News seems to give a damn….
  • Google
    To Install Solar Panels To Help Power The Google Plex

    The Google Blog announced that Google’s next ambitious project is to install
    solar panels on the rooftops of the Google Plex to help power the company on
    sunny days. Google says they will be placing these 1.6 megawatts of solar
    photovoltaic panels at their Mountain View headquarters to help offset
    "approximately 30% of [Google’s] peak electricity consumption at those
    buildings." This is supposedly one of the largest, if not the largest
    installation of solar power by any corporation in the US. Google will be
    installing about 9,200 solar panels, reports the Associated Press….
  • MSN
    Belgium Drops Some Newspapers, Negotiating On Inclusion After Cease & Desist

    Earlier, we touched on the fact that Copiepresse was threatening to go after
    MSN for carrying Belgian newspapers in the way it went after Google. Via
    PaidContent.org, Update: MSN is latest target of Belgian copyright complaint
    from InfoWorld covers how Copiepresse is now negotiating with MSN Belgium
    after sending a cease-and-desist letter to MSN. Copiepresse hopes to gain a
    share of advertising revenue….
  • Teaching
    Others to Search with Power

    For those of us who spend most of our time using search engines, searching
    comes almost as second nature. For most people, however, getting good results
    from a search engine can be a daunting task. In today’s SearchDay article,
    Teaching People to Search Like Pros, I’ve reviewed a new book by super
    searcher Greg Notess that offers one of the best guides I’ve read to helping
    others learn how to master web search engines….

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