Press Releases: Legitimate SEO Tools or Manipulative Spam?

The first press release was issued 100 years ago, and today there’s a spirited debate raging about the value or legitimacy of press releases in a search marketing campaign. In today’s SearchDay article, The 100th Birthday of the Press Release, guest writer Greg Jarboe offers a brief history of the press release and frames the debate over using press releases in online marketing campaigns.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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