Seems that just last week I mentioned a shopping comparison engine launching a color search feature. Well, this week it’s Smarter’s turn to take the colorful spotlight.
Smarter.com today launched visual search. Visual search can be found by clicking on the Clothing & Accessories tab or by searching for any product within that section. Right now it’s is a bit hidden as the consumer has to click on a small link under the header.
Differentiator here is that Smarter’s visual search is all about clothing. Users select gender, then a top (shirt, sweater, etc.), then a bottom (pants, shorts, etc.), then choose the color for each. Smarter then returns two bands of products (the top on top, the bottom on the bottom) so users can see what the shirt and shorts might look like together.