New Demographic Heatmaps From HotPads

HotPads is a map-based rental housing search site. The site has launched new heatmaps that contain interesting demographic information showing such data as age, income, percentage of renters and average rent. For example, here’s per capita income in Mahattan. I have some thoughts on what this means for ad targeting on my blog.

The site previously created mashups for the November U.S. elections.

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Vector graphic of a map with a navigation pin placed in the middle.
Global Internet Search concept, 3D rendering isolated on white background. The source of the map - http://visibleearth.nasa.gov/view.php?id=57730
A wireframe globe criss-crossed with colored lines around its circumference.
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