Google Expands Mobile Text Ads Beta

Google has expanded its mobile ads beta test beyond the U.S., U.K., Japan and Germany to eight more countries: France, Italy, Netherlands, Spain, China, Ireland, India and Australia. Ads appear above and below Google search results on mobile devices.

Here are some bullets from Google PR about the program:

— Mobile Ads are text-based ads that will appear above and below the search results and will be clearly marked ‘[Ad]’.

— The auction bidding model will be based on Quality Based Bidding. Mobile Ads will not bid against Text Ad keywords that appear when a user searches from their desktop.

— Mobile Ads enable advertisers to link users directly to their mobile website or provide users with a phone number that they can click to call.

— In the US, Google offers advertisers the option to target specific carriers.

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