Yahoo Strikes Deal With 176 Newspapers

The New York Times reports that Yahoo has struck a deal with 176 newspapers, consisting of a 7 newspaper chains to “share content, advertising and technology.” The first part of the deal will promote Yahoo’s HotJobs site, where newspapers will post the local jobs to HotJobs and use HotJobs’s technology on their local newspaper site for classifieds listings. Then Yahoo wants to make these newspapers content more accessible within Yahoo’s search index, local news and other search services.

Greg Sterling has more information at his blog.

Postscript From Danny: As a reminder, Google cut a deal for its Google News Archive with many news organizations in September. The Yahoo deal looks far more extensive in terms of integration with Yahoo.

Related reading

marketing-cloud-1-360x270
A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
facebook at work
The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
Simple Share Buttons