Up Close with Keyword Research Tools

Keyword research is one of the most important aspects of creating a successful search marketing campaign, regardless if you’re working on organic optimization or sponsored listings. Yet many search marketers treat keyword research as an afterthought or drudgework. It needn’t be—keyword research tools can both speed up the process and provide a richer pallette for search marketers to work with. In SearchDay today and tomorrow, longtime Search Engine Strategies keyword research panelist Christine Churchill takes a look at two very powerful tools. Today’s article, Next-Gen Keyword Research Tools, takes an in-depth look at Trellian’s Keyword Discovery tool. Tomorrow: Hitwise’s Search Intelligence Tool.

Related reading

A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
google amp project
Simple Share Buttons