Keyword research is one of the most important aspects of creating a successful search marketing campaign, regardless if you’re working on organic optimization or sponsored listings. Yet many search marketers treat keyword research as an afterthought or drudgework. It needn’t be—keyword research tools can both speed up the process and provide a richer pallette for search marketers to work with. In SearchDay today and tomorrow, longtime Search Engine Strategies keyword research panelist Christine Churchill takes a look at two very powerful tools. Today’s article, Next-Gen Keyword Research Tools, takes an in-depth look at Trellian’s Keyword Discovery tool. Tomorrow: Hitwise’s Search Intelligence Tool.
February 8, 2016