Search + Display = Engagement

A couple of recent reports have confirmed what many SEMs already know: a mix of search and display advertising campaigns produce the best results. Two separate studies, one from Avenue A/Razorfish and one from Yahoo and comScore, came to that conclusion this week. The Avenue A/Razorfish study also touched on the importance of measuring “assists”, so the final click-through is not given more credit than it deserves.

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