Berkowitz Tells NYT about Microsoft’s Challenges

Steve Berkowitz, former CEO of and now senior VP of Microsoft’s Online Services Group, overseeing Windows Live and MSN, describes the challenges with turning around Microsoft’s online unit in a New York Times interview.

Communication, inertia, and a penchant to focus on technology instead of user experience are all making Berkowitz’s job more difficult, he says. he’s also not too fond of the “Windows Live” brand, but he’s not about to change that until more pressing concerns are addressed — like making a search engine people want to use. So for now, Microsoft will keep both MSN (the portal) and (the search engine).

Related reading

Robot sitting on a bunch of books. Contains clipping path
A picture of the 'Springfield Shopper' newspaper from The Simpsons, bearing the headline "LOCAL MAN LOSES PANTS, LIFE"
A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
Simple Share Buttons