Microsoft Using Baidu PPC Ads. Does Google Know?

Okay this seems a little too like the end game of DodgeBall…. Microsoft agrees to serve Baidu paid listings in its Chinese online properties. But Google owns a piece of Baidu, so is Microsoft selling for Google?

“Microsoft will display Baidu’s paid listings – which appear mixed in with search results when key words are typed in – on Microsoft Websites including MSN, Live and other partner Websites in China” the Daily Shanghai reported.

Baidu serves under 64 percent of the Chinese search market, Google under 20 percent, Yahoo under 8.

Since Google has bought into their competitor perhaps to build a relationship, Microsoft’s alliance with Baidu creates another suitor.

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