MySpace creates “friends” for newspaper

Roy Greenslade of the Guardian Unlimited in the UK reports that a small newspaper in Scotland, the Fife Herald, set up its own MySpace page and recruited some 400 new “friends” within weeks. Adam Morris, one of the newspaper’s staffers, notes: “It’s a totally untapped market for local papers, and it opens up new lines of communication,” especially among younger readers.

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A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
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