Bloggers must disclose sponsored posts

Anick Jesdanun, an AP Internet writer, reports that PayPerPost, a company that connects advertisers with bloggers willing to write about their products for pay, will now require disclosures “amid criticism and a regulatory threat.”

Under the new policy, bloggers must disclose that they are accepting payment, either in the write-up or in a general disclosure policy on the blogger’s site.

Related reading

The word PREPARED is written on a blackboard with the UN crossed out. A hand is underlining it.
A hand holding a transparent piece of plastic or glass, with the Google logo superimposed onto it.
Simple Share Buttons