AOL Merger Speculation

Mediapost reported last week that Merrill Lynch was eyeing the possibility of AOL merging with either Microsoft or Yahoo, in an attempt to gain back market share from Google. This speculation comes on the heels of a report that AOL’s total subscriber numbers are up for the first time in a year, after dropping premium memberships in August.

Yahoo would be the more likely company to merge with AOL, accourding to Merrill Lynch. Merrill Lynch’s report also noted that traditional media companies may stay away from the purchase of AOL, in the wake of the “disasterous” initial merger with Time Warner.

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