AOL Merger Speculation

Mediapost reported last week that Merrill Lynch was eyeing the possibility of AOL merging with either Microsoft or Yahoo, in an attempt to gain back market share from Google. This speculation comes on the heels of a report that AOL’s total subscriber numbers are up for the first time in a year, after dropping premium memberships in August.

Yahoo would be the more likely company to merge with AOL, accourding to Merrill Lynch. Merrill Lynch’s report also noted that traditional media companies may stay away from the purchase of AOL, in the wake of the “disasterous” initial merger with Time Warner.

Related reading

A photograph of an advert for Google Voice on the London Underground, at the station Gloucester Road. The poster spells out the stop name as it's pronounced, "glos-tuh rode", and underneath reads, "Say it to get it. Google voice search for mobile".
Google_Display-ads-for-a-mobile-first-world_600
Google I O 2016 on Google
A graphic showing the old Google logo superimposed over a faint search results page.