Are Contextual Ads Worth the Hassle?

Even though the contextual ads offered by search engines aren’t search advertising, in the strict sense, they often become the responsibility of search marketers. Some advertisers love contextual ads, while others find they offer second-class and aren’t worth the trouble. A panel of experts debated the merits of contextual ads at a recent Search Engine Strategies conference, as Sara Holoubek reports in today’s SearchDay article, Contextual Search Ads: Boon or Bust?.

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A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
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