Pandora’s Opened Her Box

Without prior permission from its listeners, Pandora has enabled complete searching of individual music preferences. All in the name of community sharing, right?

Until last week, everyone who signed up for this music service did so as a private listener. Count me as a fan. Now anyone who signs up can search and find what I’m listening to live, my stations, songs that I thumbed up or down, and even my log-in name.

Pandora’s CTO says: “It’s easy to set your profile to private” in the company blog. That’s true. Yet I would think best practices do matter. When you change policy, you need to notify us first. We might even go along with it.

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