Branding Buys in the Social Whirl

Maybe it’s time to consider brand-oriented SEM buys.

We know that Gen Yers embrace brands within social environments like MySpace and Facebook. According to MediaBuyerPlanner, advertisers don’t have to come up with breakthrough experiences anymore. They can sell products laden with celebrity contests, just like other media.

It wasn’t long ago that advertisers were nervous about appearing next to content they could not control, and that’s changing now. Reaching a mass audience is more important in the new social whirl.

What does this mean for SEM buys? Consider making more broad-based, message buys to dominate specific domains or communities. Right alongside those banners and social site profiles.

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