Yahoo, Dash to Offer Local Search On the Go

Yahoo and Dash Navigation have announced plans to offer geo-targeted local ads to users of the Dash Express in-car navigation device. The device is expected to become available in California in the spring, and nationwide in the fall.

When a user enters their search term into their Dash Express, the device conducts a Yahoo Local search on the Web over a wireless connection. In many cases, Yahoo Local ratings and reviews are also presented with the listings. Results are formatted into address cards and presented to the user as a listing of nearby businesses, which can be mapped at the touch of a button.

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