Court Supports Google’s View on Trademarks

Seems the courts have taken the same view of trademark use in online advertsing as Google has, according to a report at TechDirt.

Eric Goldman’s blog that TechDirt refers to stated “The court holds that, as a matter of law, the use of keyword-triggered ads and keyword metatags cannot confuse consumers if the resulting ads/search results don’t display the plaintiff’s trademarks”.

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A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
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