Here’s another great example of brand banners impacting search campaign results.
According to Chief Marketer, “a group exposed to display media was 27% more likely to click on a branded search ad than was the control group. The exposed group was also 41% more likely to convert.”
You should get some lift too, regardless of product category, brand, creative or offer. This exposure simply works. (See Actionable Analytics study from Avenue A | Razorfish.)