The continuing growth of social media has influenced another market. Toyota has helped create a MySpace like program for their hybrid users to create a community of Toyota users.
This clever approach is one we are destined to see more of in the coming year. Not surprising – remember we are “social animals”.
The increased importance on niched communities is finding support in many areas. Yahoo reports more about Toyota’s move.
Gregg Benkendorfer, National Manager of Media Strategy and Digital Marketing for Toyota, told Yahoo, “the new community site taps into that excitement by letting users visually represent themselves through graphic art and video”.