Search Headlines & Links: Jan. 18, 2007

A selection of stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

  • Linkbait in 2007
    “The linkbait way of link building is a mindset. To do it well, you need to put thoughts of manipulating the system to one side and focus entirely on providing value to your clients users and making that value easy to link to.”
  • Google Updates AdSense Policies
    Changes to AdSense publisher policies, especially the competitive ad policy, could mean headaches for publishers rotating ads from both AdSense and a competitive network, such as Yahoo Publisher Network.
  • Two- and Three-Word Queries Rule
    According to data collected from users of European Web analytics provider OneStat, most people use 2- or 3-word queries in search engines.
  • Using Web Analytics to Drive SEO Decisions
    When creating a search marketing program for, the marketing team at The Weather Channel Interactive depended heavily on Web analytics to inform both its organic and paid search decisions.
  • Sproose Leaps Out of Beta
    The social search engine says it has surpassed 250,000 unique users in just 30 days.
  • PPC Back Fill Map, or Who Is King Of Garbitrage?
    Figuring out which major engine is providing paid search ads to which second-tier search engines is becoming increasingly tricky business.

Headlines & News from Elsewhere:

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