Online newspaper blog traffic grows 210%

According to data released by Nielsen//NetRatings, the number of people reading Internet blogs on the top 10 U.S. newspaper sites more than tripled in December from a year ago and accounted for a larger portion of overall traffic to those sites. Unique visitors to blog sites affiliated with the largest Internet newspapers rose to 3.8 million in December 2006 from 1.2 million viewers a year earlier. Some of the growth stems from newspapers adding new blogs to their site that were not running in 2005, as well as readers’ greater familiarity with the reading format.

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