The Sweet Smell of Search?

In his latest column at ClickZ, Kevin Lee explains the concept of “search scent,” which illustrates that humans forage for information on the Internet in much the same way animals follow scent and visual cues to find food. Scent is essentially an application of user interface optimization best practices, and some of the bigger elements affecting search scent include ad creative and landing page optimization.

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Stock photograph of a person in a suit with Facebook likes in bubbles floating past. The person is raising their index finger to touch one of the bubbles.
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