Citysearch is pulling out the big guns to compete in the local search ad arena. The IAC-owned company just opened a new sales office in Atlanta, and expects to have 180 people in the new location by June, in inside, outside and national sales, according to a ClickZ News story.
“[Citysearch’s] goal is to double revenues,” said The Kelsey Group’s Matt Booth. “They’re literally putting a stake in the ground and saying we’re going to make a run at the local advertising space…. It’s a pretty big bet.”
Citysearch sales VP Travis Fore says the company is banking on finding success in the sweet spot between IYP and search. He expects Citysearch salespeople to better serve smaller businesses that don’t react well to Internet ad jargon. Similar local ad sales moves by Citysearch in other major cities are also expected this year.