WhitePages.com Expands People Search

Expanding further from its phone directory roots, WhitePages.com has added third-party results from Web search, public records, and professional profiles, and a fledgling e-mail search product.

The Web search data will come from Microsoft’s Live Search index, with queries formulated by WhitePages.com to return the most relevant people-based or location-based results. Public records data, including criminal record and background checks, will come from a U.S. Search data feed. Professional profiles for people and companies will come from ZoomInfo. Additional providers in related fields will likely be added later this year.

The company has also begun indexing e-mail addresses from third-party opt-in lists for a premium service that lets users get in touch via e-mail for a fee, without knowing the destination address. The addresses on the list were scrubbed for accuracy, and all names on the list were contacted and given the choice to opt out of being listed in the directory.

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