Search & Outdoor: Separated at Birth?

Apparently SEM is not so different from outdoor advertising — you know, billboards and such. At least that’s what Intrapromote’s Eric Dafforn writes in his latest ClickZ column, What SEM Can Learn from Outdoor Advertising.

Dafforn asked his friend and Clear Channel Outdoor exec Brent Bolick to share high-level strategies for outdoor, and found them to be strikingly similar to those of search marketing. They include:

  • Keep It Simple
  • Give Your Message Time To Sink In
  • Maintain Your Message, But Change Its Delivery

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