AdSense Launches Ad Placement

The AdSense Team sent an email earlier today detailling changes that were started last night.

Apparently now you can allow advertisers to select channels inside your site and get more specific in their selection of pages etc.

The Inside Adsense Team released this information:

As you may know, custom channels are a great way to track the
performance of individual ad units on your pages. Starting this week,
with just a few extra steps you can make your site more attractive to
advertisers by allowing them to target these channels as ad placements.
Creating ad placements for more visible and desirable ad locations on
your site increases their value to advertisers using site targeting and
encourages those advertisers to bid more.Thanks to the feedback of
publishers who helped us test out this feature early on, here are some
answers to a few commonly asked questions that you may also have about
ad placements:How are ad placements different from custom
channels?Think of ad placements as ‘enhanced’ custom channels. To
create an ad placement, you create and implement a custom channel just
as you normally would. The only change is the additional step of
providing attributes and an accurate description for your ad placement.
On the ‘Channels’ page in your account, click the appropriate ‘edit
settings’ link on the right. As you can see below, there will be a box
labeled ‘Targeting’ on the next page which, once checked, will show
this channel to advertisers as an ad placement. From there, you’ll just
need to provide some details on where the ad unit appears on your
site:Advertisers will see the ‘External name’ and ‘Description’ along
with the domain on which that placement appears, so a meaningful name
and detailed description clarifying where the ads will show can make
your placement more appealing. Be sure to highlight your most valuable
and best-performing ad units as placements. For example, try a
description like ‘Ads will appear in a 300×250 rectangle embedded
within articles on the Travel section’ or ‘Ads will appear only in the
leaderboard ad unit directly above any page on the site.’If nobody bids
on my placement, does that mean I won’t get any money?Ads that are
targeted through ad placements compete in the same auction against all
other ads that are eligible to appear in that space, so you’ll still be
able to generate earnings. For example, suppose you created
a ‘Homepage, Top center’ placement. When we see an impression from this
placement, we round up advertisers who match the content of your
homepage, as well as those targeting your site and this placement and
include them in an auction. We’ll then display the ad which our system
has determined will earn you the most money, regardless of how it was
targeted.What kind of placements should I create?Remember that
advertisers will rely on your ad placement descriptions in order to
decide whether to target their ads to your site. That said, here are a
few tips to get started:
– If you have multiple ad units on a page, let advertisers target the
high visibility ones separately
– If you have a wide range of topics on your site and you think certain
topics will appeal to different types of advertisers, then break them
out accordingly
– Break out high visibility pages such as your homepage and any
above-the-fold spotsFor more on ad placements, please visit our Help

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