The Lost Arts of Accountability and Relevance?

Search marketers who blame Google’s latest algorithm shift or quality score update for their traffic woes are like brick and mortar store owners blaming the city for their poor customer traffic, says Bryan Eisenberg in today’s SearchDay, “Make ROI Your New Year’s Resolution.” He reminds search marketers of the importance of accountability and relevance, and urges them to take on the responsibility to convert visitors once they get to their Web site.

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