Avinash Kaushik Talks About Competitive Intelligence Tools

Last Friday I had a chance to put together a podcast with Avinash Kaushik. Avinash is the publisher of the Occam’s Razor blog, a highly respected blog in the web analytics space. He is also the director of web analytics for a Fortune 500 company. Last but not least, Avinash will release in May his first analytics book, Web Analytics, An Hour A Day.

We talk about lots of great search and analytics tools in our discussion. For example, I really like the MSN search funnels tool that allows you to see what people search on before they search on your keyword.

Another great tool we discussed was the MSN keyword forecasting tool that allows you to forecast future search traffic on your critical keywords. One of the neat features of this tool is the way it adjusts for seasonal search volumes. As a result it provides a great way to forecast the coming months for your web business.

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