Are You Really Analyzing Your Paid Search Campaigns?

What do you do when the needle won’t move anymore — when you can’t invest another dollar in your paid search program without diminishing your returns? The answer lies in the data, according to iProspect’s John Tawadros. In today’s SearchDay, Tawadros takes a look beyond the basics to examine the ways true analysis can help you improve ROI of your paid search campaigns, as well as related campaigns in other channels.

Related reading

data3
Business searching data infographic flat design vector illustration
watching_the-detectives
mario level up
Simple Share Buttons